The struggle is real.

You’re a solopreneur or small business owner who struggles to create unique, interesting and engaging content for Instagram every day. It's a massive time suck and you dread "that time to post" each day. The worst part? You’re spending so much time and energy creating these posts but feel like no one is even listening.

  • You're spending SO much time creating content for Instagram but you're not seeing the results you'd expect.

  • You would love to see way more engagement on your posts and build a connection with your community.

  • You want to share your Brand Story on Instagram but feel like you lack the confidence to share your vulnerable side.

All Talk & No Action

Are you sick of courses that are full of inspiring content but leave you wondering "how do I actually do this myself?"

This is where Instagram Brand Builder is different. I'm all about giving you actionable lessons that teach you exactly how to start putting what you've learnt into practice right away. 

I've included videos of exactly how I execute this process so you can see first hand, that it really is as simple and straight forward as I say it is!

Course Outline

Instagram Brand Builder is the only 3 hour course that shares a step by step process to uncovering your Brand Story and teaches you exactly how to create posts that get more engagement.

  • Your Brand Story

    You'll learn why creating a brand is so important, uncover your brand's purpose and discover your secret weapon for building an engaged community.

  • Create Your Content

    Simplify the process of creating content by getting clear on your content pillars and putting the best practices for caption writing and visual storytelling into action.

  • Your Content Calendar

    Put it all together with the step-by-step process that will take you from adhoc content planning to creating a 30 day content calendar in less than 2 hours per month.

PLUS the Bonuses

An online course wouldn't be complete without a bunch of bonuses. These have been especially designed to take what you've learnt and put it into practice so you'll always know exactly what the next step is. The best bit is you'll start seeing results straight away!

  • BONUS module

    This bonus module will teach you how to create your first ever lead magnet to turn your Instagram followers into buying customers. I'll also share the exact sales funnel I use for my freebie and show you how to create your own completely free!

  • BONUS Brand Boosts

    Each module has a variety of Brand Boosts that will take what you've learnt in the lessons and put them into practice straight away. There are 14 checklists, cheat sheets, guides, worksheets and planning documents to make taking the next step super straight forward.

Want to save time, get more engagement and forget the overwhelm?

I'll show you how.

enrol now

30 Day Happiness Guarantee

If you've done the work and haven't seen any results from Instagram Brand Builder, you'll get your money back!

Just to be clear, this isn't a change of mind or a "I didn't like it" refund but it's guarantee that if you don't get the value after completing all the exercises and implementing these in your Instagram account, I'll gladly give you a refund. You'll need to share all y our workings including completing all Brand Boosts, your content calendar for 30 days as well as your Instagram handle so I can see that you haven't seen any results from my teachings.

Marija Dukadinovska


"When you don't have a team, you have to do all the things, but IBB takes all the guess work away from planning your content. She takes you through each step, literally walking through the journey by your side as your create your content simultaneously while completing the course. I loved adding my content pillars to the content planning calendar Kate provides as it makes it so easy for me to plan my content for the month. I’m now confident that I can always go back to my content pillars when I get stuck for ideas on what to post next."
Marija Dukadinovska

Sophie Ridgeway


Despite being in a similar industry (Communications/PR) I still found Kate’s Instagram Brand Builder course really interesting and helpful. I’m always keen to learn as much as possible, even if it’s building on the knowledge I already have – it’s all about continuous learning! Kate’s delivery style is so friendly and motivational – she’s like your best biz friend cheering you on in the background! Thanks to all of the handy worksheets and exercises throughout the course, I was able to action everything she taught, at my own pace. I highly recommend this course for anyone who has trouble promoting their business on Instagram, especially when it comes to developing a content strategy and writing those pesky captions!
Sophie Ridgeway


  • Who is this course for?

    Any solopreneur or small business owner who wants to provide amazing value to their community. They want to increase their engagement and build a following of loyal customers that buy from them again and again.

  • How long is this course available for?

    You'll have lifetime access to the course which means you can take it at your own pace and you'll also receive any new updates or changes to course.

  • What happens if I have any questions or get stuck during the course?

    For any login or technical issues, feedback or questions please email kate @

  • Is there a money back guarantee?

    Yes, there is a 30 day money back guarantee if you've done the work and don't see the results you're looking for. If you would like a refund, please email kate @ with your completed Brand Themes Worksheet, your fleshed out 30-Day Content Strategy and a reason why this course was not a good fit for you and your business needs. Also let me know what you expected that you did not get once inside the program?

  • I don't have a lot of time, how long will this course actually take?

    I know as a business owner you're time poor so the course is tightly packed with 3 hours of lessons (plus 45 min bonus module). No waffle, straight to the point with loads of examples. The 14 Brand Boosts will take an extra 3-4 hours to complete. I suggest scheduling three 2 hour sessions over the next week to get through all of the content, then an additional 2 hours to actually create your 30 Day Content Calendar.

  • Is this a beginners course?

    No. You will need to have been using Instagram for a while but be really ready to make a strategic change. There's nothing too techy to get your head around though!

  • How is the content delivered?

    There are three modules (as described above) each with three lessons. These are all video with a combination of slideshow and to camera. Plus you will have the opportunity to download 14 Brand Boosts to put what you've learnt into practice so you can start seeing results straight away.

  • I have another question not listed here.

    Feel free to email me at kate @

Unlike Any Other Course

Get access to the secret step-by-step process I use to create a 30 day content calendar that gets more engagement and saves more time.

Course Outline

Instagram Brand Builder is the only 3 hour course that shares a step by step process to uncovering your Brand Story and teaches you exactly how to create posts that get more engagement.

  • 1
    Module 1 - Your Brand Story
    • Overview of Instagram Brand Builder
    • Welcome to Module 1
    • Lesson 1 - What is a Brand?
    • Brand Boost - Brand Analysis
    • Lesson 2 - Understanding Your Purpose
    • Lesson 3 - The Power of Vulnerability
    • Brand Boost - Brand Storytelling Worksheet
  • 2
    Module 2 - Creating Your Content
    • Welcome to Module 2
    • Lesson 1 - Discover Your Content Pillars
    • Brand Boost - Content Pillars Worksheet
    • Lesson 2 - Creating Captions
    • Brand Boost - Caption Starters Cheat Sheet
    • Brand Boost - Brand Voice Worksheet
    • Lesson 3 - Visual Storytelling
    • Brand Boost - Brand Photoshoot Guide
  • 3
    Module 3 - Your Content Strategy
    • Welcome to Module 3
    • Lesson 1 - What is a Content Strategy?
    • Lesson 2 - Adding Structure & Planning
    • Brand Boost - Comparison Guide
    • Brand Boost - Planning Worksheet
    • Lesson 3 - Create Your Content Calendar
    • Brand Boost - Content Strategy Checklist
    • Brand Boost - Hashtag Strategy Guide
    • Brand Boost - Measuring Success Cheat Sheet
    • 30 Day Content Calendar Swipe File
    • What did you think?
  • 4
    Bonus Module - Convert Your Community into Customers
    • Welcome to Bonus Module
    • Lesson 1 - Your First Lead Magnet
    • Lesson 2 - Creating a Lead Magnet
    • Lesson 3 - 5 Part Sales Funnel
    • Brand Boost - 5 Part Sales Funnel
    • Brand Boost - Email Sales Funnel Cheat Sheet

Forget the overwhelm.

Forget the time wasted creating content your audience doesn’t care about. That’s all in the past.

I know you want to give your community value and connect with them consistently, and guess what? This course is going to help you make that bigger impact you’ve only dreamed of.

You’ll walk away from this training knowing exactly what your brand stands for and be able to confidently execute my strategies to create epic posts that your customers want to engage with again, and again.

You've got two choices:

Choice #1 - You can skip Instagram Brand Builder and continue to feel overwhelmed by not knowing what to say every time you go to post.

Choice #2 - You can 100% commit to creating a content strategy that saves you so much time and increases your engagement.

Start creating epic content.

And build an engaged community on Instagram.

enrol now